MORE CUSTOMERS, MORE OFTEN, MORE LOYAL
Kitchen Traffic is about
Customer Lifetime Value.
If you want more paying customers, increased profits and less money going out on "marketing and advertising", then you have to start with the Lifetime Value of your customers.
Having a Customer Lifetime Value Strategy in place addresses the three most crucial aspects of your business.
1. Successful brands and profitable businesses understand the longterm value of their customers in total accumulative dollars.
2. The compounding effect of retention and REFERRALS generated from those customers over time.
3. Finally, when you understand the actual value YOU need to bring to your customers over the lifetime of the relationship, you will create more revenue and increase profits. Sounds delicious , right?
The Kitchen Traffic Story
Why are we called Kitchen Traffic?
The Kitchen is a metaphor for your business. Think about your own kitchen. It's generally the most popular room in your home.
The Kitchen is where most people congregate and mingle. It's where you cook things (create your product) The Kitchen is often the place where you experiment (fail and succeed).
Go ahead, close your eyes and just think about the one thing your grandma makes better than anybody else - can you smell it? are you salivating? can you taste it? Food and food-related memories are often emotional.
Build an emotional connection and a powerful relationship with your customers so strong that they can literally close their eyes and immediately create a positive impression about your brand.
We have been digital sales and marketing pioneers for over 20 years and have seen a thing or two when it comes to sales and marketing growth. We work with multi-million-dollar producing companies and have added millions of dollars to their bottomline while growing their customer base and building exceptional brand value, all the while creating more Customer Lifetime Value.
When you FEED YOUR BUSINESS you will sell more of what you've got cookin!" More Customers. More often. More loyal.
Would you like more cheddar?
How do we do that? A Simple 3 Ingredient Recipe that you must have in your Business Cookbook.
1. You must Know Thy Customer! - Who they are, why do they buy, what do they love, what do they fear, and what is the long-term value they represent both in dollars and referrals.
2. You must Know Thy Brand - Do you have a brand or just a product/service? What is your "Secret Sauce" - what is your "Signature Dish?" What Innovation can you bring to the market to make you stand out in a sea of bland?
3. You must have a System - These are the daily processes that deliver the PROMISE that you bring to the market and to your customers. A system for delivering exceptional value above what your customers actually pay for.
BONUS: When you have a written strategy or recipe, you can deliver an experience and feelings that will create an unlimited REFERRAL source second to none.
Meet The Founder of Kitchen Traffic
Scott Webb -
CEO, Founder and Brand Chef
Howdy. Here's my story in case you are interested.
My first job in sales was convincing a restaurant owner to hire me 6 months before I was legally able to hold a job. For the next 10 years, I worked at every position you could have in a restaurant, learning enough to have a career that eventually led me to being a sought after general manager for several brands and opening new concepts.
That's how I learned how to get good at marketing. And then in 1997, I built my first website and knew instantly that the internet would DOMINATE how business was done.
For over 20 years now I have been doing this whole Internet marketing and lead generation game and here is what I know to be fact:
You can generate hundreds of thousands of new leads and millions of dollars in new revenue just by focusing 90% of your intention on your existing customers. Believe it.
I have personally experienced each of the 4 major shifts on the internet. Now, we are seeing the biggest customer shift in history. Businesses no longer own the sales funnel, hell, the funnel is pretty much obsolete.
Now, embrace the future of being a Customer-Centric brand, and we will help you get there.
Email me with any questions you have at
Our Business Vocabulary
CLV = Customer Lifetime Value (Our motto - “Serve Your Customers and They Will Serve You”)
CX = Customer Experience
CR = Customer Retention
CL = Customer Loyalty all fall under CLV
THE KITCHEN = Where brands create, experiment and cook up their offerings. (And sometime burn shit).
RECIPES = The strategies that our customers follow to achieve their chosen outcome.
INGREDIENTS = The individual items that make up the customers offerings
FOOD - The sales/revenue/transactions/customers/profit that our customers brings into their business.
COOKING - Our customers products or services
CUSTOMER/CLIENT - Our client
GUEST - Our clients customer
TABLE - Where our customer serve their guests (online, wholesale, retail, etc.)
THE DIP - The predetermined and natural cause and effect of change. Our goal to reduce the amount of time in The Dip.
CAKE - The 5 Layers of building a successful brand that sells - aka referred to as THE 5 P’S or Trust Funnel.
THE HALO EFFECT - Focus on the customer as an asset will turn them into your sales force. The Ultimate Word of Mouth
DISH METHOD - DEFINE, INSPIRE, SHARE and HELP (the heart of OPEN FLAME)
“Sharpen Your Knife” - The CLV podcast and blog on building a delicious and profitable brand that brings your customers and your business a lifetime of value.